SaaS applications are among the most complex software, but specific UX standards might improve their appeal to consumers.
This post will go through three examples of user experience in SaaS to show the importance of a good UX design in growing stronger customer connections.
Lesson 1 - The power of a good onboarding experience
SaaS products have notoriously high churn rates due to multiple factors.
In their endeavor to get users started with critical features, dev teams tend to forget the importance of a streamlined and well-structured onboarding process for new users.
This is where UX can help significantly reduce churn rates.
Example: Slack (Valuation > $ 25 B)
Slack's onboarding is excellent because it is tailored to the needs of each user.
For example, if you are an admin, you will see a short tutorial on inviting team members even before starting your first chatroom. Also, Slack allows users to skip the tutorial and provide feedback later.
Lesson 2 - Reduce friction between actions
What makes many SaaS products challenging to use is the lack of clarity between the desired action and the actual path.
Users are not too crazy about repeatedly signing up for things; it gets old pretty fast, especially if they're bombarded with multiple registration screens.
For example:
What do I get from signing up?
Why should I subscribe to this service?
How much is this going to cost?
What's the difference between these two plans?
These questions reflect a lack of clarity between key actions and desired outcomes.
Lesson 3 - Be helpful during the first session
Most SaaS products fail to help users understand how they can use their product after signing up for it.
They dump all the features on the unsuspecting user and expect them to figure things out themselves.
Unfortunately, this is where SaaS products fail most often.
Make sure the user knows how to use the product by breaking down critical features into short, concise tutorials.
Example: Airtable (Valuation > $ 25 B)
One SaaS company that does this exceptionally well is Airtable, which has UX best practices for SaaS companies baked into its product.
Airtable aims to solve the puzzle of connecting all of your team's data through organization and automation, allowing you to build faster than ever before.
To help users understand how Airtable works and what it has to offer, the company uses different solutions that solve user problems and answer their questions.
UX best practices for SaaS can help businesses achieve their business goals and provide better value to their customers, reducing churn rates and growing your customer base.
We will cover SaaS UX product concepts in detail in future articles.
#saasproduct #saas #uxdesign #userexperience #uxinspiration
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