The digital prototyping landscape is continually evolving for product teams.
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️Imagine you have an innovative business idea and want to launch an app aimed at attracting millions of consumers. ✮
Sure, it will take a long time to ideate, design and develop, but you believe that the idea has value for the business. 💲
You rally up your investors, stakeholders, gather a sizable budget, and the team starts to design, develop and test the idea internally.
Nothing can stop you from winning now – you really thought this through and can even visualize your product success and metrics.♦️
After several weeks or months, you finally hit the market with your new product idea/feature, but… fail to create an impact. ❌
And you’re probably wondering:
What happened? What did we miss? How can I and my team be better prepared for the future?
I analyzed several failed products to uncover insights on why promising ideas and features fail. 🧾
Here is one insight why promising ideas fail.
No Rapid Prototyping 📐and Customer Validation process.
So, How Can Rapid Prototyping Help?
Prototyping as a learning tool strongly supports the development of persistent, resilient growth mindsets alined to customer feedback.
It enables you to embrace the mistakes and flaws in your designs based on actual external market feedback. ✒️
There are different types of prototypes to test your idea or feature:
- Static (Wireframe only)
- Functional (Hi-Fidelity - Feels real)
- Working (No-Code / Low Code Tools)
Additionally, there has been an emergence of endless number of ways to build prototypes using disruptive digital tools such as Webflow, Airtable etc. in recent years and since the Covid crisis.
If you learn how to validate your faster idea faster using a prototype, you’ll be ahead of 90% of your competition. 🚀🚀
The digital prototyping landscape is continually evolving for product teams. Don’t get left behind.🏍
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