💡How To Reduce Customer Friction in Digital Interactions? Here are 5 Practical Ideas for Product Teams.💡

Digital interactions are great, but it can be hard to find what you're looking for.

It's so frustrating when you know exactly what you want and can't find it during your digital search.

There are many points of friction that prevent promising digital products and ideas from succeeding online.

These friction points should be addressed because they stand between digital products and their ultimate commercial success.

Removing online friction from a customer's journey is also critical since the more impediments there are in their path, the less likely they will complete their conversion objective.
 
Here are five ways to assist in identifying and reducing these barriers:

1. Use product analytics, Always✨
Product analytics provide valuable information about customers and give an insight into what customers want and need. This data will help to identify the points of friction and their root causes.

2. Check conversion rates✨
If the product has only a tiny percentage of online traffic converting to paying customers, it could be because of a lack of clarity in the product message, inconvenient payment options, or high prices. 

3. Get Data-Driven, Fast ✨
With the amount of data available today, there's no excuse for not analyzing whether a product message resonates with a target audience or if there's a more effective way to convey the value proposition of a product. Access to data is getting easier.

4. Consider how tech-savvy your customers are: ✨
If a company is selling tech products online, it can be difficult for customers with a low tech IQ to know how to navigate the product, and that can cause frustration and friction.

Teams can reduce these friction points by making the product more self-descriptive and explaining the product in detail on landing pages or other similar channels.

5. Look for patterns that indicate user behavior✨
Look for drop-off rates at specific pages or products that could be causing customers to leave without converting.

Even if a company is selling something online, there are different customer activity stages and conversion stages.

Suppose the team sees a pattern of drop-off at specific points. In that case, it could be because the message or product is not resonating with the customer, and there's a lack of clarity and explanatory copy.

Frictionless digital experiences is the new normal for every business, from small-town shops to digital startups to global brands.

Get ready as soon as possible.

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