⭐️Not all disruptive products are created equal. However, there are three dimensions to any product that can make it disruptive:⭐️

Analyzing whether a product is desirable and disruptive is not straightforward.

Here are steps that may help in the assessment:

1. It is aimed at under-served customers, who value the features that most existing products don't offer.

2. It starts with a small market share but grows in size and eventually displaces the established competitors.

3. The way it changes the industry gives rise to new business models and creates new opportunities for companies

Let's see if Apple has all three features in its DNA.

⚡️The first sign of disruption – aimed at under-served customers – was present.⚡️

The Apple I and II, after all, were not designed for the mass market
https://bit.ly/3bgX8dm.

As Steve Jobs recalled:

“Of course, the products we made back then were very different from what people asked for. They said they wanted a 'video cassette player,' but they wanted to watch movies on their TVs. I finally figured out that it wasn't the product features that appealed to people, but the elegance of the design.”

🌟The second sign – start at a small share but eventually displace competitors - came next. 🌟

While Apple certainly did not have a first-mover advantage in the early days of personal computers, it soon became apparent that Apple was out to beat IBM with its PCs not only in terms of customer satisfaction but also ease-of-use.

The same thing happened when Apple launched the iPod.

It turned out that people were not willing to listen to their music on a Walkman player - they wanted an elegant device that allowed them to store all their music and listen to it offline easily.

✨Finally, Apple changed the way industries work with both disruptive products and new business models.✨

When the iPod was introduced in 2001, nobody saw it as a threat for anybody else because Apple had no previous experience with making hardware or digital content.

Check https://bit.ly/3mirC4F

But with iTunes and the store, Apple created a new business model.

People started buying more digital music, but they also became more willing to pay for content as Apple had shown them that online purchase was safe and easy.

Apple has made the retail industry rethink its strategies with its stores.

As explained here https://bit.ly/3BmgF6L, The Genius Bar and the Genius Grove were not just selling points for consumers – they turned into a place where customers could seek advice on the products they bought.

When Apple released the iPad, it turned out to be one of the main reasons behind the “death of netbooks,” as many users switched to tablets instead of buying an underpowered computer running Microsoft's Windows OS, according to https://nyti.ms/3bh21TK.

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