Design thinking is defined as a human-centered approach to innovation that draws inspiration from a designer's toolkit to integrate customers' needs, the possibilities of technology, and the requirements for a business.
Here are three ways how design thinking helps in solving complex problems.
1. Understand the problem better with user research🟠
The first step of design thinking is gaining empathy for users, understanding their needs and pains even before they voice them out.
It involves a thorough observation of people to understand their mindset and how a product or a service can provide value.
With the help of this user research and data, the real issues can be highlighted, and more effective solutions can be explored.
For example, before designing a new mobile app, the key thing is to understand the pains and expectations of mobile users.
The same can be achieved by doing an in-depth study of mobile behaviors and related user research.
This understanding of users' mobile experience will help determine which features should be included in the backlog.
Related reading: https://bit.ly/2ZBoHeQ
2. Tackle problems with a human-centered approach🟢
Design thinking encourages trying out multiple ideas to solve a problem.
The initial focus is on exploring many options rather than making one choice based on assumptions because creating breakthroughs often involves breaking out of the confines of the present assumptions.
It involves brainstorming, prototyping, and testing ideas to understand what works best for users.
An example of human-centered approach:
The design thinking approach was used in designing a new electric toothbrush.
Instead of designing it for kids, the team realized that the elderly were more likely to benefit from this product as they would find it challenging to handle a regular toothbrush and struggle to brush their teeth.
Thus, the design team redesigned the product into an easy-to-grip, fuss-free electric toothbrush with soft bristles to ensure comfort.
Further reading: https://bit.ly/3Gz2FKs
3. Communicate your idea better with storytelling🟣
Storytelling enables a product team to put across a straightforward narrative of the critical elements of design thinking such as customer journey, needs, goals, flow, and feedback loop.
For example,
A new mobile app was designed to help farmers accurately assess the soil of their fields.
They used storytelling elements like touchpoint maps, storyboards, and prototyping models to ensure that participants were enthralled by the idea and wanted it to be implemented.
Related reading: https://bit.ly/3CrgIPY
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