Sept. 14, 2021

The heartbeat of a strong product roadmap is focus and discipline

The heartbeat of a strong product roadmap is focus and discipline
Many of today’s top companies, like Google, Microsoft, Netflix, Amazon, and Spotify, have reputations for consistently delivering great products and value to customers. That doesn’t happen without a structured plan. All top product companies often have clear product frameworks for how they manage and build features and products. Those product management frameworks give teams a playbook to improve build their products to address the needs of the market and customers.
 
Without product frameworks and a playbook approach, repeating the process that built the last promising product would be difficult.
 
Think about cooking a delicious soup. If you follow a winning recipe, you will have a good chance of making a delicious soup for your guests. You may even have it memorized or watch the same recipe on Youtube. But if you want to run a restaurant or catering business with various team members, you need that playbook or recipe to keep satisfying the needs of your customers and to operate at scale.
 
If you want your team to design and build products like those you see from Google, Microsoft, Netflix, Spotify, Amazon, Shopify, and other leaders, you need to use a product management framework and approach. Frameworks used by these billion-dollar firms give you structured guidelines on how you could do product discovery, prioritization, ranking, and delivery.