Sept. 22, 2021

The Problem with Traditional Product Thinking Is That It's Broken.

🔰The Problem with Traditional Product Thinking Is That It's Broken. There Is a Better Way.🔰

Today's market conditions are too fluid.

★Technology is changing rapidly.★

★Products need to move quickly.★

Customers are now more sophisticated than ever before, with easier access to information and solutions that can be compared side by side at the touch of a button.

Even the most experienced businesses and startups are seeing that traditional product management isn't working.

✶Here are some key trends that I am seeing:✶

1. The rise of product platform companies

2. The end of point products and the birth of ecosystems

3. Marketing becoming a core competency at tech companies

4. Product managers wearing multiple hats 

5. Customers are more informed than ever before

6. Product management evolving into product leadership

7. More data-driven decision making

8. UX design is the new power user

9. Product managers becoming more integrated into engineering culture than ever before

10. Agile methods becoming mainstream in all tech and non-tech companies, not just startups or web businesses.

As a result, it's becoming more important to think about platforms and ecosystems rather than products.

🔰In future blogs, we'll go through each of these product management trends in depth.🔰