What is Product Activation?
It refers to the initial process that a user goes through when they sign up for a product.
This includes providing payment information, agreeing to the terms, and creating their account username/ password.
The stronger this process, the less likely potential customers will be lost.
Hence, it is crucial to implement an effective activation strategy.
Let's look at a few strategies companies use to boost the activation rate of SaaS products.
#1. Offer Customer Engagement Opportunities
One strategy that can boost the activation rate of SaaS products is by offering customer engagement opportunities.
This can be done by using a "suggested posts" feature, where the product suggests new content to users based on what they already liked/ purchased/ read etc.
The idea of this strategy is to improve customer engagement and help them stay longer within the product.
LinkedIn offers one famous example of SaaS Customer Engagement.
It has a feature called "Who's viewed your profile," where users receive notifications about who is looking at their profiles.
Receiving this information makes individuals feel like they are important and more likely to use the service regularly.
#2. Streamline the Registration Process Aligned to Goals
Adding more fields to a SaaS product's registration form can also help boost the activation rate of the SaaS product.
This will result in lesser drop-offs and greater chances of gaining customer data.
However, don't overwhelm users by adding too many fields, as this might make them leave the page instead of opting in for the product.
The strategy should be linked directly relate to the product's goals and objectives.
#3. Use Detailed Onboarding Emails
An effective way of boosting the activation rate of the SaaS product is by using detailed onboarding emails.
This includes sending welcome messages, post-activation automatic reminders, receipts, and surveys.
Companies could also collect feedback from users and use it to improve the product features.
Avoid sending multiple emails at different times, as this might annoy customers and make them unsubscribe.
The email sequencing strategy should be linked directly to the product's goals and objectives.
An excellent example of a SaaS Onboarding Email is MailChimp, which has a series of automated emails to help users get the most out of their email list.
In future articles, we'll take a look at other exciting examples of SaaS products and strategies.
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